Investment: $2,500 down + $1,550/mo : Save Info As PDF
If your salon, spa, product company or retail store has an opt-in email marketing list, we will create and execute a successful, relevant e-mail campaign to get your products or services sold. (Please note: All of our email marketing programs are CAN-SPAM compliant and are opt-in only. We do not sell or rent email marketing lists.)
Our Email Marketing : Silver solution utilizes the highest-rated third-party email service company available to give you a full-featured email marketing program that allows you to go deeper with each of your email customers. You'll get the highest deliverability averages in the industry (95-98%), unique and specialized dynamic content tools as well as intimate reporting to truly evaluate your ROI from email to site to sale.
Our Email Marketing : Silver service includes:
Dynamic Content (see below)
Website Data Collection (see below)
Campaign Tracking (see below)
Forward To A Friend (see below)
List Targeting & Segmentation (see below)
2,500 free emails per month (add $0.016 per email sent over 2,500)
One "Welcome To Our List" email
You provide the copy (text)
Design, programming, sending & tracking included
One monthly sale or newsletter email
You provide the copy (text)
List segmenting based on user-defined "wants" (as required)
Design, programming, sending and tracking included
$650/per additional sales email
We will "hook-up" your site to the email software to allow your website visitors to easily signup to your e-newsletter list
The Economics of Email Marketing with Ad Salon (PDF)
Top Ten Tips to Improve Your Email Deliverability (PDF)
A Peak At Ad Salon's Email Tracking Reports (PDF)
An Example of How All This Comes Together In An Email (PDF)
Functionality Defined
Dynamic Content (Included)We will leverage your valuable customer knowledge by dynamically personalizing email content based on data and behavior patterns - in effect, generating unique content (copy, images, offers, and more) for each individual subscriber. We will work with you to define the business rules and appropriate content, and then we will put them into action.
Web Site Data Collection (Included)Grow your list by easily capturing customer email addresses and names directly from your web site! We'll tie in your forms on your site with our third-party verification databases to ensure precise profile and preference data are instantly added.
Campaign Tracking (Included)With our tracking feature, you are able to view critical elements such as email opens, click-throughs, undeliverables. You can also download and export customer lists based upon customer actions and send targeted follow-ups based upon opens, click-throughs, and more.
Forward To A Friend (Included)This feature is an easy way to leverage your existing subscribers to grow your list. Our tracking tools capture how initial recipients forwarded the email, how many individuals received those forwarded emails, and the new subscribers generated from the campaign.
List Targeting & Segmentation (Included)We'll create customer segments based on demographics, transactional history, subscriber preferences, and more! We can create segments based on as many or as few demographics as you need.
Conversion Tracking (+ $300/mo)This tool gives you the power to track valuable data online by integrating seamlessly with your website. Track web visits per conversion link, revenue generated, detailed subscriber information including items ordered and dollars spent, critical drop-off points, and more. We will install the necessary code on your website and track conversions as required.
Surveys & Forms (+ $250/mo)Collect valuable information from your subscribers via surveys, registration forms, comment forms, and more. Aggregate and individual responses are available online and in real-time. We will provide copy editing help, create and send up to one survey per month to all or segments of your list that you define. (Additional surveys will be created at the reduced rate of $450/survey).
Reply Mail Management (+ $300/mo)This tool works behind the scenes to cut through your responses and return only real customer requests and questions. Auto-replies and out-of-office replies are automatically deleted, unsubscribe requests are immediately processed, and genuine requests for information can be answered immediately via an automated response that you create.
Additional Considerations.Your investment in any E-Mail Marketing service requires a one-year agreement.
