Ad Salon's opt-in email marketing solution is ideal for companies serving the beauty, fashion, health and wellness industries.
If your salon, spa, product company or retail store has an opt-in email marketing list, Ad Salon will work with you to create a successful, relevant e-mail campaign that goes beyond the email marketing "blast" myth to reach your customers on a personal level.
The email marketing "blast" myth says that you can send the same message to your entire opt-in list for very little cost. But the truth is that these so-called "e-mail blasts" are at a huge expense: lost sales.
Let's say you send a winter season email advertising earmuffs to your entire email list, but Jane, a potential customer, lives in Miami. She doesn't want earmuffs; she wants sandals. The opportunity you had to turn her into a customer goes down the drain.
Jane doesn't buy your earmuffs, you miss the chance to offer her the sandals you had marked 50% off in your physical store, and to top it off, she opts-out of your list. Jane's out of your customer base forever. Uh-oh.
Losing Jane due to ineffective email marketing is a very expensive proposition.
Now, what if you could send one email that appeased each person's separate interests? Jane is offered sandals while Jack in Alaska saw the earmuffs he's always wanted. With our system, dynamic content like this is done on the fly.
And what if you could segment your list for any demographic or buying behavior? With our system, Joe receives refill offers to ensure he never runs out of your product. Jackie modifies her contact info when she moves. Jill changes her email preferences at any time to reflect her ever-changing brand favorites.
Best of all, you can choose to implement our email marketing solution in-house or to have us manage your e-mail marketing program for you.
Either way, with Ad Salon's email marketing solution, you'll go deeper with each person in your opt-in list - giving you the highest deliverability averages in the industry (98%), specialized dynamic content tools, integration with WebTrends, and in-depth customer reporting and analysis.
* Call us at 866.440.3515 for a demo.
